Interpreting Zohran Mamdani's Style Choice: What His Suit Tells Us About Contemporary Masculinity and a Shifting Society.
Growing up in London during the 2000s, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the Square Mile. They were worn by fathers in Hyde Park, kicking footballs in the golden light. Even school, a cheap grey suit was our required uniform. Traditionally, the suit has served as a uniform of gravitas, projecting power and performance—qualities I was expected to embrace to become a "adult". However, until lately, my generation appeared to wear them infrequently, and they had largely disappeared from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony dressed in a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captivated the world's imagination like no other recent mayoral candidate. Yet whether he was cheering in a music venue or attending a film premiere, one thing remained mostly constant: he was almost always in a suit. Relaxed in fit, modern with unstructured lines, yet conventional, his is a typically middle-class millennial suit—that is, as typical as it can be for a generation that rarely bothers to wear one.
"The suit is in this weird place," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: weddings, funerals, to some extent, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a tradition that has long ceded from everyday use." Many politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has traditionally conveyed this, today it performs authority in the attempt of winning public confidence. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it enacts masculinity, authority and even closeness to power.
Guy's words resonated deeply. On the infrequent times I need a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo department store several years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I suspect this feeling will be only too recognizable for many of us in the global community whose families originate in somewhere else, especially global south countries.
Unsurprisingly, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a specific cut can thus characterize an era—and feel rapidly outdated. Take now: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something destined to fall out of fashion within five years. But the attraction, at least in some quarters, endures: recently, major retailers report suit sales increasing more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The Politics of a Accessible Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that sells in a mid-market price bracket. "He is precisely a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." To that end, his moderately-priced suit will resonate with the group most likely to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly don't contradict his stated policies—which include a capping rents, constructing affordable homes, and free public buses.
"It's impossible to imagine a former president wearing Suitsupply; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that New York real-estate world. A power suit fits naturally with that elite, just as more accessible brands fit well with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a well-known leader's "controversial" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain British politician learned, the suit doesn't just dress the politician; it has the power to define them.
Performance of Normality and A Shield
Maybe the key is what one academic refers to the "performance of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a studied modesty, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him connect with as many voters as possible. But, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't apolitical; scholars have long pointed out that its modern roots lie in imperial administration." It is also seen as a form of protective armor: "I think if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is not a new phenomenon. Even historical leaders once donned three-piece suits during their early years. Currently, other world leaders have started swapping their typical fatigues for a black suit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is visible."
The attire Mamdani chooses is deeply symbolic. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under scrutiny to conform to what many American voters expect as a sign of leadership," notes one author, while at the same time needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
Yet there is an acute awareness of the different rules applied to who wears suits and what is read into it. "That may come in part from Mamdani being a millennial, skilled to assume different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, customs and clothing styles is typical," it is said. "Some individuals can go unremarked," but when women and ethnic minorities "seek to gain the authority that suits represent," they must carefully negotiate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, insider and outsider, is evident. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, appearance is not without meaning.